PROJECT BRIEF                                                 Marketing Campaign︎ 2026

This project involved designing a cohesive visual system for the Spring Stoudamire Showcase, a multi-purpose event celebrating the Stoudamire as a community hub, marking the groundbreaking of the Angela Brown Wilson Gardens, and launching ECN’s Rooted in Wellness Capital Campaign.

The goal was to create consistent marketing and event graphics across digital and physical platforms. This included pre-event social media content, on-site monitor graphics for real-time information, and visual materials that supported the guest experience throughout the event. I also documented the event through photography and video, capturing both atmosphere and community testimonials.

A short-form video developed with Digital Detroit Media extended the visual storytelling, highlighting the gardens and their role as a new green space centered on community, wellness, and environmental engagement.

TOOLS USED
Canva
DSLR Camera

COLLABORATORS
DiAnna Solomon - Former Chief Development Officer
Tasha Senna - Chief of Staff

Eastside Community Network

Akil Alvin - CEO & Global Chief Creative Officer
Carlyn Robinson - Chief Operating Officer
Tara Miller - Chief Purpose Officer/Director of Community Impact

Digital Detroit Media

MEDIUM
Print Design
Social Media Marketing
Photography
Videography

The Goal︎

The goal of this project was to create an engaging campaign experience that highlighted the Spring Stoudamire Showcase as the kickoff event for Eastside Community Network’s Rooted in Wellness Capital Campaign. It showcased how the Stoudamire served as a hub for wellness, education, and community impact on Detroit’s Eastside. Through marketing materials and event documentation, the project increased awareness of ECN’s programs and demonstrated how its services supported long-term growth and equity for residents.

The Concept︎

The concept of the Rooted in Wellness campaign was to emphasize the importance of investing in spaces, programs, and resources that create long-term health and stability for the community. Centered around the Stoudamire campus, the campaign highlighted how wellness extends beyond physical health to include youth development, safe housing, environmental sustainability, social support, and economic opportunity.

By using the idea of being “rooted,” the campaign symbolized strong community foundations, growth, and lasting impact for Detroit’s Eastside residents.

The Spring Stoudamire Showcase was a meaningful moment to see the work connect across the community. Along with 91+ residents who showed up, the event brought in civic leaders, funders, healthcare partners, and ECN stakeholders from circles connected to the State of Michigan, City of Detroit, Knight Foundation, Gilbert Family Foundation, Henry Ford Health, and ECN leadership.

Through our marketing and communications work, I helped shape the message, create shareable materials, and give partners the tools to promote the event within their own networks. Seeing residents, partners, and leaders all come together reinforced how intentional storytelling can move beyond promotion and help build real community momentum.